The 'Ohana

Koichiro Kita

Chief Executive Officer


A pioneer in introducing the concept of Global Education in Japan. In the global education field, Mr. Kita leads two companies: LbE Japan, a company that caters educational services to over 20,000 people annually. Aside from Japan, he operates businesses in Indonesia, Singapore, Taiwan, and Ghana.

Mr. Kita's longtime relationship with Hawaii prompted his passion for expanding business to the islands. In collaboration with the Hawaii team, Mr. Kita acts as a Managing Director for LbE Hawaii. His efforts will help lead the team from a startup business to a prosperous global education icon.

In 2019, Mr. Kita has created a brand new program, which would become one of LbE Hawaii's most critical and effective program, Kuleana: Sustainable Hawaii Education Program. It is with this program that Mr. Kita hopes to help make Hawaii and Japan leading communities in sustainable development.

Kevin Ching

Chief Operations Officer


I'm Kevin and I was born and raised on the island of Oahu, Hawaii. I have completed a degree in Second Language Studies with a focus on Teaching English as a Second Language from the University of Hawaii at Manoa. While I have been supporting and working for LbE Hawaii and partner company, LbE Japan, since the summer of 2008, I have since become a co-owner of LbE Hawaii.

This means I oversee all operations of LbE Hawaii and am responsible for the quality assurance of LbE Hawaii’s educational programs.

My Life Motto


“Treat everyone with politeness, even those who are rude to you - not because they are nice - but because you are.”


Yuko Maruo

Director of Education


I'm Yuko and I was born and raised in Okayama in Japan. After finishing my Bachelor’s degree in Interdisciplinary Studies from Waseda University in Japan, I became a teacher. I have worked at a middle and high school for 10 years. After moving to Hawai'i in 2017, I received my Masters degree in Global Leadership and Sustainable Development from the Hawaii Pacific University in 2020. During this time, I already started volunteering for LbE Hawaii as a Bilingual Supporter.

Today, I assist the company with language support, curriculum development, marketing and promotion, became a liaison to LbE Hawaii’s agent partners and schools, and help in training new Leader Staff.

My Life Motto

“It doesn’t matter where you come from, what matters the most is what you choose to be.”


Mark Etscheit

Director of Sustainability


I'm Mark and I am originally from Düsseldorf in Germany. I moved to Hawai'i in 2009 and graduated from Hawai'i Pacific University with a degree in International Business Administration (BSIBA), and Global Leadership and Sustainable Development (MAGLSD). Starting in 2019 I have been a part of the LbE team, being responsible for all things Sustainability. I'd be happy to answer all your questions regarding sustainable and conventional business practices and reporting, staff training, marketing and promotion, sales, program creation and development, our websites, and our partnerships.


My Life Motto

“It’s not us against each other. It’s us against the problem!”


Our History

Summer 2008

LbE started from an annual ESL summer program

Every summer since the year 2008, Global Education Company - LbE Japan, has brought students from a school in Nagoya to Hawaii and developed the annual Kinjo-Hawaii Program - a 10 day English intensive program for Japanese students in collaboration with young local college leaders from Hawaii. Kevin Ching has been involved with the Kinjo-Hawaii Program since its humble beginnings and has evolved from Program Leader to Assistant Director of the program.


Kevin Ching developed a friendship with LbE Japan CEO, Mr. Koichiro Kita, and remained in contact ever since the first year's program. This iconic program continues today usually during the last week of July and first week of August.

Spring 2014

 Kevin's Internship in Japan

Kevin Ching, traveled to Fukuoka, Japan, headquarters of LbE Japan to take part in a 3 month internship. While in Japan, Kevin learned the ins and outs of LbE Japan's business, took part as a leader in LbE Japan's domestic programs, experienced English language teaching at a local school, and even began developing the very beginning stages of Project Paradise, inspired in part by LbE Japan's programs in Japan. 

Ching's internship has inspired him to continue the legacy of LbE Japan's programs in Hawaii during school group's school trips. 

Fall 2014 

Project Paradise's Inaugural Program is a Success!

LbE Hawaii's first program in Hawaii took place in October 2014 at the University of Hawaii. We started off our first offered program in Hawaii with a BANG, offering Project Paradise to over 200 students from the Hiroshima Prefecture of Japan, along with over 20 brand new Program Leaders from Hawaii. 

The program was a major success! The success of the program has paved the way for many more programs to come, extending an opportunity to thousands of additional student participants and local program leaders in Hawaii. 

LbE Hawaii proves to be a worth-while business following the success of its first program.

Fall 2016

Becoming an LLC Business in Hawaii

LbE Hawaii continued to operate under LbE Japan for the next two years, following the inaugural program, and offered Project Paradise to nearly a dozen other visiting schools from Japan. Becoming an official local company only made sense as promotional efforts have increased to Japan and local travel agents. 

LbE Hawaii officially became LbE Hawaii LLC in September 2016, with Kevin Ching appointed as Project Director, in charge of operations. At the same time, Matthew Lee has joined the team as Project Coordinator, supporting the company with recruitment and management of Program Leaders (Islanders).

The newly formed company goes on to operate many more programs with an increasing amount of school groups and inquiries.

Summer 2017

LbE Hawaii's First Program in Hilo

Expanding and extending program opportunities to the Big Island of Hawaii has only made sense as many schools have inquired about the opportunity. 

In the Summer of 2017, LbE Hawaii has developed and created Exploration Hilo, a scavenger hunt around the Hilo area. The program was offered to over 80 students from Japan and a first-time team of 10 Program Leaders and several support staff staffed the program.

It would be a while till another program is held in Hilo.

Spring 2019

Kuleana: Sustainable Hawaii Education Program

After being inspired by the fact that Hawaii once was a sustainable island community, Mr. Kita designs a brand new program, focusing on the theme of sustainability. Kuleana: SHEP has been born in the Spring of 2019, offering the program to 3 schools. 

The program is unique in that it involves lectures, hands-on activities, site visits, and video/poster presentations. The program is also offered to not only Japanese participating students, but also to local high school students in Hawaii. Through collaboration and leadership from Program Leaders, participants discover their kuleana in making the community more sustainable. 


The Big Test


The entire world experienced some kind of impact due to the global pandemic, shuttering many businesses and forcing millions to lose their jobs. As a sustainability education focused company, LbE Hawaii was challenged to see if the company itself could sustain.

Despite 80% of LbE's programs being cancelled, LbE Hawaii survived the year 2020, taking advantage of the time to build a better company and a more resilient future. 

2020 was not eventful. LbE Hawaii was able to organize a record amount of community service events to give back to the community and to keep program leaders busy. 

LbE Hawaii LLC

307a Kamani Street Honolulu, Hawaii, USA 96813 ・ 808-209-5423