Our History

The Team


Koichiro Kita

Chief Executive Officer

A pioneer in introducing the concept of Global Education in Japan. Aside for overseeing LbE Hawaii, Mr. Kita leads an organization in Japan - LbE Japan, catering educational services to over 20,000 people annually. Realizing the educational potential in Hawaiʻi, Mr. Kita expanded educational opportunities to the islands. Mr. Kita continues to help lead the team from a startup business to a prosperous global education icon.

Kevin Ching

Chief Operations Officer

Aloha! Iʻm Kevin, born and raised on the island of Oʻahu, Hawaiʻi. I have completed a degree in Second Language Studies with a focus in Teaching English as a Second Language from the University of Hawaiʻi at Mānoa. I have been supporting and working with the LbE ʻOhana since the summer of 2008, eventually becoming a co-owner of LbE Hawaii 8 years later. I oversee operations of LbE Hawaii and am responsible for the quality assurance of LbE Hawaiiʻs educational programs.

“Treat everyone with politeness, even those who are rude to you - not because they are nice - but because you are.”

Mark Etscheit

Director of Sustainability

Aloha! Iʻm Mark, and I am originally from Düsseldorf, Germany. I moved to Hawaiʻi in 2009 and graduated from Hawaiʻi Pacific University with a degree in International Business Administration (BSIBA), and Global Leadership and Sustainable Development (MAGLSD). Starting in 2019 I have been a part of the LbE team, being responsible for all things Sustainability. Iʻd be happy to answer all your questions regarding sustainable and conventional business practices and reporting, staff training, marketing/promotion, sales, program creation and development, our websites, and our partnerships.

“It’s not us against each other. It’s us against the problem!”


Yuko Maruo

Director of Education

Aloha! Iʻm Yuko, born and raised in Okayama, Japan. After finishing my Bachelorʻs degree in Interdisciplinary Studies from Waseda University in Japan, I became a teacher for 10 years at a middle and high school. I moved to Hawaiʻi in 2017 to pursue my Masters degree in Global Leadership and Sustainable Development from Hawaiʻi Pacific University. During my education in Hawaiʻi, I volunteered with LbE Hawaii as a Bilingual Supporter. Upon my graduation from HPU in 2020, I became the Director of Education, where I assist the company with language support, curriculum development, marketing/promotion, and training. 

“It doesn’t matter where you come from, what matters the most is what you choose to be.”